I’ve been an entrepreneur in the crochet world for years. I’ve made a lot of mistakes, and I’ve learned a lot of valuable tools to help my business grow. Here are a few of my best practices that have helped me and my brand stay focused through the years.

Always give yourself a fair hourly wage

  • Other shop owners may under charge because they believe price is why people buy. If you only sell based on price, you will have a hard time growing!
  • Your service will be the real competition between you and any other shop around! You can never over-deliver on customer service and satisfaction!
  • Charging a fair wage can actually raise the perceived value of your brand and help to stimulate sales!

Always work to make your processes better

  • Can you cut the number of actions needed to quote and close a sale?
  • How many times does a client have to contact you before an order is placed: from quote to sale?
  • Can you offer alternate shipping rates, materials, and options to better your prices and services?

Always follow up with your clients, and anyone interested in your work

  • Don’t be afraid to reach out to to close a sale: “Do you have any questions about the quote I sent you yesterday?”
  • “No” may mean they need more information; Silence does not mean they are not interested, maybe they have questions that have not yet been addressed.
  • Keep in touch with your clients, even after the sale! Are they happy with their purchase? Do they have any feedback? Asking questions will strengthen your relationships, and show your clients that you care about their satisfaction.

Print this out, bookmark it, and keep it close! I hope these are as successful for you as they have been for me.

Peace, Love & Crochet –

Salena

What are your best practices? Let us know in the comments below!

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